S E A L B R A N D I N G
Seal Branding comprised an array of commercial design elements I created between December 2013 and February of 2014. The brief was provided by a former Fudan University EMBA student who had set up an alumni networking association and digital platform for members to exchange business ideas, explore commercial opportunities and forge friendships.
The Seal Club had been in operation for around a year before I was given the brief, and its members comprised businessmen and women in real estate, finance, hotel management, aviation and other areas. The idea of the rebranding was to raise the club’s profile and put it on a more professional footing. I worked closely with the design team to come up with an array of design elements for the web platform, stationery, posters and a range of other media.
Sketches, Creative Designed logo: Nathanael Wang
Project Type: Commercial
Clients: University of FUDAN EMBA 2012 members
Designed in Dec/2013-Feb/2014