P A P E R    J A Z Z  

After nearly 10 years of development, Sangmei has achieved huge gains and market share in the field of party packaging in Europe and the United States. With the continuous expansion of transforming brand influence, brands need to upgrade their vision and integrate their concepts, and based on the founder's experience and concepts, brand vision concepts need to be re-planned to better expand the brand's influence. 1968 Jimi Hendrix (Jimi Hendrix). In 1968, in order to add some dancing color to the perennially gloomy London sky, he set off two parrots named Adam and Eve in central London. The parrot is a symbol of exotic beauty, elegant decoration, and a mysterious sense of ancient and lasting color magic. Therefore, the new ip designed with the parrot as the prototype (this is also the brand determines the new brand character: the embodiment of the magician.)

​Designed: Nathanael Wang

Project Type: Commercial Brand identity / Packaging

Package Content: Transparent packaging bag, packaging box

Package Format: Box

Package Material: Plastic / Paper

Company: Sunbeauty industry

​Designed in Jan-Mar/2020 

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The pattern is very important for the spread of the brand. The new pattern of the brand is derived from the overlap of the shape of the brand ip.

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Nathanael Wang | Graphic Designer and Book Artist

 © Copyright 2014-2021 Nathanael Wang.  All rights reserved.

     Designed by Nathanael Wang