O P P O    2 0 2 0    L A U N C H     

OPPO is one of the world’s leading smartphone brands, specializing in high-quality camera phones and advanced mobile photography technology that are used by over 200 million people around the globe.


The Nathanael worked closely with OPPO leadership on the new branding framework, which marks a strategic shift for the brand. Over the past decade, OPPO has been focusing on breakthroughs in mobile photography and wanted the new brand positioning to highlight the beauty of its technology and product design. At the same time, the company needed a simple, more cohesive brand KV that would set its products apart in a visually crowded category, including at OPPO’s retail outlets across UK.


The oppo uk conference project is a related online and offline visual material design for the smooth launch of 2020 new mobile phones in the UK market. Carry out brand marketing design according to oppo brand definition and market demand. This design project focuses on highlighting new products, and combines the 2020 advertising slogan "uncover the ultimate" to design a very exaggerated main visual design.

​Designed: Nathanael Wang

Project Type: Commercial Branding Key Vision / Online Graphic

Company: OPPO mobile UK

​Designed in March-July/2020 

A plethora of different marks were tested during the development process of banner, including a version that tilted the oval “O” at a positive angle. The final logo retains the tailored curved form of the previous logo’s “O,” but simplifies it with a more straightforward, universal character. The wordmark also maintains the balance and symmetry that is important to the brand. (This love for symmetry carries through to OPPO’s tradition of setting the clocks on its product interface displays at 01:10.) Nathanael also developed a custom monogram that layers the “O” and “P” together into a distinctive symbol that works well in graphic patterns. 

Nathanael Wang | Graphic Designer and Book Artist

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     Designed by Nathanael Wang