E V E R G R E E N
Evergreen having been present in the industry for over 25 years, they have perfected the art and science of creating and casting iron and steel products, and serve various industries globally. they have equipped our facilities with the latest machinery and advanced technologies to craft metal components from designing and prototyping to final product with precision and dedication.
On the occasion of the 25th anniversary of the brand, the founder of the brand made the goal and vision of expanding the enterprise and going international. To this end, the brand needs to plan and develop a set of international and unique brand identity design.
Designed and Painted: Nathanael Wang
Project Type: Commercial Brand identity
Company: Qingdao Evergreen Machinery Co., Ltd
Designed in Oct-Dec/2020
Nathanael worked closely with Evergreen’s CEO and its select committee to develop its brand position and statement ‘ Link everyone in the word’. The designer translated this ability to seamlessly view macro and micro information into connect patterns that casting—this later became a key aspect of the communications created by the his.
The E G symbol follows the original logo form, but is now created through a pattern of casting andwhich is applied across the graphic language. This gives a sense of perspective which expresses Evergreen’s vision of casting future perfect to link everyone in the word.
The symbol is accompanied by a bright palette of orange, alongside a selection of more muted casting color which provide contrast. The palette is used extensively throughout the various infographics, and also improves functionality across all of Evergreen’s digital products.
The identity has been applied to marketing materials, social channels and the evergreen website—it will also be adapted to the product to bring a unified brand experience. As well as showcasing the company’s products and offer, the website also hosts sections on evergreen’s mission statement and vision for the future, and features a blog with ongoing resources and industry insights.