P R E T A M A N G E R P A C K A G E
To highlight the central theme (and the product’s primary selling point) of freshly-squeezed fruit, I decided to contrast the dominant imagery of strawberries, mangosteens etc with a small cartoon-style character I created specifically for the product.
Market research indicated that the average customer was female and in her teens, which I reflected in the slightly naïve hand-drawn design of the character and the bright colour palette. The look of the packaging was deliberately unlike anything else on the market and designed to stand out on the supermarket or convenience store shelf. The Chinese characters on the packaging read Sweet, Juicy, Fresh.
Designed and Painted: Nathanael Wang
Project Type: Commercial Concept / Brand package
Company: Pret A Manger
Package Content: Fruit juice
Package Format: Can
Package Material: Aluminum
Designed in Aug/2019
Use the exaggerated contrast between characters and fruits, and reflect the characteristics of the product through the expression of girls.